Support, feedback, and ratings are key.
Article by Megan Yunker, vice president of marketing at Zimbra. She oversees all strategic marketing initiatives, including content marketing, demand generation, analyst relations, public relations, and corporate marketing.
"If you build it, he will come." That famous quote might work for baseball stardom, but it probably isn't the best strategy for your online community. Like any business decision, you need a plan and a good framework for creating a healthy community to which people will keep coming back. It's all about the value your community creates and meeting the needs of your community members.
While there are some hard and fast "rules," most marketers know that the key to success is incorporating best practices and transforming them to fit within your objectives and specific community purpose. With that in mind, following are a few online community marketing ideas that you can apply to fit your content, brand, and audience.
Feedback is key
An online community can serve as a platform to gauge customer feedback. Companies can gather information on issues that customers are experiencing with their products or services, as well as ideas for research and development.A great real-world example is Nextplora. Nextplora is a full-service market research firm that is paving the way for others in social market research. It engages more than 50,000 consumers online to distill brand strategies, produce product ideas, and measure customer satisfaction for leading brands, such as Kraft, L'Oreal, and McDonald's.
Nextplora's approach to market research focuses on getting product ideas and customer feedback via new and innovative social means. It uses an innovation and ideation management solution to gather new ideas, and groups those ideas into "stages of an ordinary day" rather than marketing categories. Categories include work, dress, study, fun, food, and learning. Participants can earn small incentives when they comment and give feedback on different ideas, motivating them to post new product ideas in the community. This process even created a new customer acquisition tool and has resulted in more than 8,000 valid ideas within one year.
Provide support
Before, during, and after the sale, customers are searching for support. In this day and age, customers want support options 24/7, and they want to find the information they need without having to pick up a phone every time. Online communities can provide that support to both current and prospective customers. They house a lot of information, including informative blogs and videos that prospective customers can review. Experts and employees are also members of these communities and can help answer questions and provide information to current and prospective customers.Texas Instruments' (TI) E2E (engineer-to-engineer) community for peer support and customer engagement is an excellent example of a community that has mastered the art of support (both presale and postsale). TI's skilled engineers have supported current and prospective customers in the community by answering more than 900,000 questions to date. This system enhances its support process by getting customers the information they need when they need it.
Collect ratings and reviews
Consumers research products and companies before purchase by checking out, among other things, ratings and reviews. Ratings and reviews have become a part of our everyday decision-making process, and we look to them to help inform our decisions in online communities too.The Game Informer community is an example of a community that has mastered incorporating ratings and reviews. By providing a tab solely dedicated to ratings and reviews in its community, Game Informer makes it easy for community members to find the information they need quickly. The ratings in the community are very detailed and broken down into six scoring components, ranging from graphics to playability, to help members make informed decisions.
The ideas above are meant to get you thinking about how to use an online community to help increase awareness, build brand loyalty, and deepen customer engagement. So what about your community? How many of the social marketing ideas mentioned above are you utilizing?
I strongly recommend using Snapforce CRM software when managing a business.
ReplyDeleteAll these other companies that are ranking high are losing customers everyday.
They're losing customers the same way they gain them. Snapforce is very simple and low key where they try and satisfy you as best as possible (coming from personal experience)
For more info visit http://www.snapforce.com
Great article and review. I also can say, that i also started using data room software
ReplyDeleteGames are fun. Come to us and play we have best casino games online .Excitement and emotions are what a casino is.
ReplyDeleteAll the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts.Thanks live casino malaysia
ReplyDeleteInteresting post. I Have Been wondering about this issue. so thanks for posting. Pretty cool post.It 's really very nice and Useful post.Thanks online marketing services firm
ReplyDeleteWow, What a Excellent post. I really found this to much informatics. It is what i was searching for.I would like to suggest you that please keep sharing such type of info.Thanks agen judi online
ReplyDeleteYou have done a great job on this article. It’s very readable and highly intelligent. You have even managed to make it understandable and easy to read. You have some real writing talent. Thank you. casual jobs
ReplyDeleteThis is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. orijee
ReplyDeleteThis particular is usually apparently essential and moreover outstanding truth along with for sure fair-minded and moreover admittedly useful My business is looking to find in advance designed for this specific useful stuffs… bubberbee
ReplyDeleteI cannot wait to dig deep and kickoff utilizing resources that I received from you. Your exuberance is refreshing. https://www.mataqq.club/
ReplyDeleteI am impressed. I don't think Ive met anyone who knows as much about this subject as you do. You are truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing for everyone. Really, great blog you have got here. idangpenlukikeaw
ReplyDeleteThis is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. stomachachee
ReplyDeletePositive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. mejaikortammar
ReplyDeleteExcellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking. daikerdmajertertangtee
ReplyDeleteThanks for a very interesting blog. What else may I get that kind of info written in such a perfect approach? I’ve a undertaking that I am simply now operating on, and I have been at the look out for such info. jengbigass
ReplyDeleteThanks for a very interesting blog. What else may I get that kind of info written in such a perfect approach? I’ve a undertaking that I am simply now operating on, and I have been at the look out for such info. jengbigass
ReplyDeletePretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. gclub online
ReplyDeleteReally I enjoy your site with effective and useful information. It is included very nice post with a lot of our resources.thanks for share. i enjoy this post. สูตรบาคาร่า macau888
ReplyDeleteI wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. HL8
ReplyDelete흠… 유사한 문제로 블로그를 해석하지만 귀하의 블로그를 방문한 적이 없습니다. 인기에 추가 했어도 충실한 입문서가 될게요 토토사이트검증
ReplyDeleteThis writer is fantastic, and it's always a pleasure to read the content that this writer publishes here. I want to know if they're going to talk about color fastness anytime soon. I've seen a lot of people talk about this recently so that is why I ask. 먹튀폴리스
ReplyDeleteThank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. 먹튀폴리스
ReplyDeleteThank you again for all the knowledge you distribute,Good post. I was very interested in the article, it's quite inspiring I should admit. I like visiting you site since I always come across interesting articles like this one.Great Job, I greatly appreciate that.Do Keep sharing! Regards 안전놀이터추천
ReplyDeleteThis is such a great resource that you are providing and you give it away for free 카지노사이트
ReplyDeleteThank you so much as you have been willing to share information with us. We will forever admire all you have done here because you have made my work as easy as ABC. 먹튀검증커뮤니티
ReplyDeleteJust admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet 먹튀폴리스
ReplyDeleteThe content here is sublime, and I want to thank the writer who's shared this content here. I can use this content to complete one of my latest projects on this subject. I am extremely pleased with the work done here. 토토사이트
ReplyDeleteI’ve been searching for some decent stuff on the subject and haven't had any luck up until this point, You just got a new biggest fan!. 토토사이트
ReplyDeleteThis is certainly additionally an exceedingly wonderful offer everyone truly qualified on the lookout with. It's always not likely everyday there is chances read a little something. 먹튀폴리스
ReplyDeleteSometimes, blogging is a bit tiresome specially if you need to update more topics.”,** 먹튀폴리스
ReplyDeleteI imagine that much obliged for the valuabe data and bits of knowledge you have so given here. 먹튀폴리스
ReplyDeleteThis is such a great resource that you are providing and you give it away for free. 먹튀검증커뮤니티
ReplyDeleteI am extremely cheerful to find your post as it will get to be on top in my accumulation of most loved websites to visit. 안전놀이터
ReplyDeleteThis article was composed by a genuine speculation essayist. I concur a considerable lot of the with the strong focuses made by the essayist. I'll be back. 안전놀이터
ReplyDeleteIncredible post I should state and much obliged for the data. Instruction is unquestionably a sticky subject. Be that as it may, is still among the main themes of our opportunity. I value your post and anticipate more. 토토사이트
ReplyDeleteI was looking of your posts on this site and I consider this site is genuinely instructive! Keep setting up. 안전놀이터
ReplyDeleteA debt of gratitude is in order for the important data and bits of knowledge you have so given here... 먹튀검증
ReplyDeleteskin as it acts like ice, which increases the blood flow to the affected area. by science and research 메이저사이트
ReplyDeleteThis is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses. 일본야동
ReplyDeleteAlso visit my web site 일본야동
Wow, happy to see this awesome post. I hope this think help any newbie for their awesome work. By the way thanks for share this awesomeness from국산야동
ReplyDeleteAlso visit my web site 국산야동
I think this is one of the most significant information for me. And i’m glad reading your article. But should remark on some general things, The web site style is perfect, the articles is really great.일본야동
ReplyDeleteAlso visit my web site 일본야동
I always like finding a site that gives you very good ideas because I like learning new stuff. Happy that I found your site because I greatly liked it and I anticipate your following post. A fantastic blog and i’ll come back again for more useful content…
ReplyDelete야설
Also visit my web site;
야설
while you are equipped doing the whole thing we've mentioned in the preceding paragraphs, which is thinking about your shopping list with careful making plans accuracy, locating the drugs you require take into account that we have a extremely good number of sildenafil capsules, which might be established viagra pills in their special variations, paperwork and dosages and sending them to the shopping cart, you'll be redirected to the page with your personal info. Once i study this publish i notion i could also make comment because of this practical piece of writing. 먹튀검증
ReplyDeleteit’s definitely a outstanding and useful piece of data. I’m glad which you shared this beneficial data with us. Please maintain us informed like this. Thank you for sharing. Oh my goodness! An first-rate article dude. Many thanks but i'm experiencing problem with ur rss . Do now not recognize why no longer able to join in it. Will there be any character acquiring equal rss dilemma? Anyone who knows kindly respond. Thnkx . That is my first time i visit right here. I discovered so many interesting stuff to your blog particularly its discussion. From the lots of feedback to your articles, i guess i am no longer the handiest one having all the entertainment right here hold up the good paintings 모두의토토
ReplyDeletethat is the first rate attitude, nevertheless is just not assist to make each sence in any way preaching approximately that mather. Certainly any method many thanks in addition to i had undertaking to promote your personal article in to delicius nevertheless it's far seemingly a predicament the usage of your statistics websites can you please recheck the idea. Thanks all over again . Superb blog! I would really like to thank for the efforts you have made in scripting this submit. I am hoping the equal excellent paintings from you in the future as properly. I wanted to thank you for this websites! Thanks for sharing. Exquisite web sites 카이소
ReplyDeletei wish to show appreciation to this creator only for rescuing me from this sort of condition. Due to searching out all through the search engines and getting pointers that had been now not effective, i believed my lifestyles become achieved. Living without the solutions to the troubles you’ve constant via your put up is a serious case, in addition to those that might have badly affected my career if i hadn’t encountered your net page. Your number one competencies and kindness in maneuvering the whole thing changed into top notch. I'm not certain what i would’ve accomplished if i had no longer encountered this type of solution like this. I am capable of at this point stay up for my future. Thanks on your time a lot for the professional and excellent manual. I gained’t think twice to recommend the weblog to any person who must have counselling approximately this subject matter. As i net-web page possessor i accept as true with the content material depend here is damn exquisite , admire it in your efforts. You ought to keep it up forever! Excellent of good fortune. 카지노
ReplyDeleteThis is an extraordinary element for sharing this useful message. I am dazzled by the information you have on this blog. It causes me from multiple points of view. A debt of gratitude is in order for posting this once more. There is so much in this article that I would never have thought of on my own. Your content gives readers things to think about in an interesting way. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently! 메이저놀이터
ReplyDeleteI recently came across your article and have been reading along. I want to express my admiration of your writing skill and ability to make readers read from the beginning to the end. I would like to read newer posts and to share my thoughts with you. You have a real ability for writing unique content. I like how you think and the way you represent your views in this article. I agree with your way of thinking. Thank you for sharing. i've been waited for so long. I will need this post to total my assignment in the college, and it has exact same topic together with your write-up. Thanks, good share . 먹튀검증커뮤니티
ReplyDeleteThis article was written by a real thinking writer. I agree many of the with the solid points made by the writer. I’ll be back soon . Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts. Very awesome!!! When I seek for this I found this blog at the top of all blogs in search engine. For the very first time, I read your blog and really loved it. Your way of delivering content is really amazing and appreciable. Hope you will continue this and provide new, unique and strong content from your side. For me, it’s a five stars article . 바카라 게임 규칙
ReplyDeleteHey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you. Very informative post ! There is a lot of information here that can help any business get started with a successful social networking campaign ! It is a completely interesting blog publish.I often visit your posts for my project's help about Diwali Bumper Lottery and your super writing capabilities genuinely go away me taken aback.Thank you a lot for this publish. Interesting blog I must say, the facts and information written here are accurate. black leather motorcycle jacket 로켓토토
ReplyDeleteI simply determined this weblog and have excessive hopes for it to hold. Keep up the splendid work, its hard to discover appropriate ones. I've brought to my favorites. Thank you . That is simply a pleasant and informative, containing all statistics and additionally has a exquisite impact on the brand new technology. Thanks for sharing it, what an exceptionally stunning tale, notwithstanding the truth that it is rugged but the end result became out to be kind and excellent and now it has come to be a way of life this is handed on in each technology i examine your article its suitable for humanity thank you for sharing this its very informative . I am very much pleased with the contents you have got noted. I desired to thanks for this incredible article . That is a fantastic article, given a lot info in it, these form of articles continues the customers hobby inside the internet site, and maintain on sharing greater ... Right success. Sincerely remarkable blog completely loved analyzing and gaining knowledge of to advantage the considerable understanding. 먹튀검증
ReplyDeleteI'm intrigued, I should say. Really once in a while do I experience a blog that is both educative and engaging, and point of fact, you have hit the nail to the head. Your idea is remarkable; the issue is something that too little individuals are talking cleverly about. My business is enchanted that I ran over this in my search out something identifying with this. This is truly animating, You're a genuinely fit blogger. I've joined with your feed moreover expect perusing your incredible reviews. Besides, We've imparted your page to our long range informal communication destinations. I'm extremely delighted in for this blog. It's an instructive theme. It help me particularly to take care of certain issues. Its chance are so phenomenal and working style so rapid. I figure it very well might be help every one of you. Much appreciated. 토토핫
ReplyDeleteI got too much interesting stuff on your blog. I guess I am not the only one having all the enjoyment here! Keep up the good work . This is actually the kind of information I have been trying to find. Thank you for writing this information. I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post . I have read your excellent post. This is a great job. I have enjoyed reading your post first time. I want to say thanks for this post. Thank you... Lovely read. Loved the thought that is put behind it. 실시간배팅
ReplyDeleteI have to search sites with relevant information on given topic and provide them to teacher our opinion and the article. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. You understand so much its practically challenging to argue along (not too I actually would want…HaHa). You certainly put the latest spin with a topic thats been discussed for decades. Great stuff, just wonderful! It is a completely interesting blog publish.I often visit your posts for my project's help about Diwali Bumper Lottery and your super writing capabilities genuinely go away me taken aback 먹튀신고
ReplyDeleteVery likely I’m going to bookmark your blog . You absolutely have wonderful stories. Cheers for sharing with us your blog . Thanks for sharing such information with us due to which my several concepts have been cleared. I really like your writing so a lot! percentage we keep up a correspondence extra about your article on AOL? I require an expert on this area to unravel my problem. Maybe that's you! Taking a look ahead to look you. Thanks for sharing such information with us due to which my several concepts have been cleared. Going through this post reminds me of my previous roommate! He continually kept talking about this. I am going to send this article to him. Fairly certain he will have a very good read. 사설토토
ReplyDeleteUltimately, this blog enables in growing certain abilties which in turn useful in imposing those abilities. Thanking the blogger for handing over such a stunning content material and hold posting the contents in upcoming days. I locate it very thrilling and thoroughly notion out and prepare. I stay up for reading your paintings in the destiny "your website is very exceptional, and it is very helping us this post is particular and exciting, thanks for sharing this excellent records. And visit our weblog web site additionally. High-quality article! This is the sort of statistics that are supposed to be shared throughout the internet. Thanks for sharing the sort of beneficial publish. Very exciting submit! I regularly observe this kind of blog" that is a magnificent article, given such an great degree of facts in it, these type of articles maintains the clients fervor for the web site, and continue sharing greater ... Nice conditions . I'm able to’t consider focusing long sufficient to investigate; a lot less write this kind of article. You’ve outdone yourself with this cloth truly. It's far one of the greatest contents . I genuinely cherished reading your weblog. It become thoroughly authored and clean to undertand. Unlike additional blogs i have examine which are definitely now not tht accurate. I also observed your posts very interesting. In reality after reading, i had to move display it to my friend and he ejoyed it as nicely! Within the wake of perusing your article i was shocked. I understand which you clarify it surprisingly well. 메이저공원
ReplyDeletei found your this put up at the same time as trying to find some related statistics on blog search... Its a terrific put up.. Preserve posting and replace the statistics . It turned into a tremendous danger to visit this type of website online and i am happy to recognize. Thank you so much for giving us a risk to have this opportunity . I discovered your this publish while searching for some related records on blog search... Its a very good put up.. Hold posting and replace the records 해외안전놀이터
ReplyDeleteI added it to my favourite’s weblog web page listing and may be checking lower back quickly… this is a great post. This submit gives actually exceptional data. I’m absolutely going to inspect it. Genuinely very useful pointers are furnished right here. Thank you a lot. Keep up the best works . You've got executed a awesome task. I will surely dig it and in my view endorse to my buddies. I'm assured they will be benefited from this web page. Quite like analyzing an article that could make humans think. Additionally, thanks for allowing for me to comment! I'm happy i discovered this web website online, i could not discover any expertise on this be counted previous to. Also operate a domain and if you are ever interested by doing some traveler writing for me if possible experience loose to allow me know, im usually look for humans to test out my net website online. 토토사이트
ReplyDeleteI will’t agree with focusing lengthy sufficient to research; a lot much less write this sort of article. You’ve outdone yourself with this cloth really. It's far one of the best contents. I sense very thankful that i study this. It is very helpful and really informative and that i really discovered a lot from it . This is a tremendous article, given any such super amount of records in it, those type of articles continues the customers enthusiasm for the web page, and continue sharing more ... Thank you for sharing terrific records. It's miles excellent to study such terrific content. Thanks for the submit. Thanks, biomiracle products performs a major function and it isn't always best for the beauty reason however it also works to maintain us healthy. Our products will defend your skin from zits, wrinkles, darkcircles and tightens your skin with none infection. Exciting topic for a weblog. 안전놀이터
ReplyDeleteCasinoMecca
ReplyDelete